Gen Z is a powerful generation, more diverse than any other and, according to Pew, more politically engaged and radical as well. Need an example? Turn to Donald Trump's 2020 Tulsa Rally. "Tiktok Teens," as they were referred to, flooded his website with false reservations, deflating turnout from an expected record showing to roughly 1/3 of the stadium's capacity. An overflow rally was being disassembled while Trump spoke. In addition, the market for products bought by teens in high school is well over $150 billion, not to mention the influence these teens exert into familial buying patterns.

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All this, and yet, the power that Gen Z wields is ineffectively transmitted to those who ought to have it. Companies and nonprofits lack a reliable source of feedback directly from teens who want their voices heard.